Persistent Systems, a global leader in digital engineering and enterprise modernization, has unveiled its new Experience Transformation (XT) Studio in Pune, India. The studio represents a major step forward in helping enterprises create AI-powered digital experiences that are human-centered, intelligent, and business-driven. By blending creativity with advanced technology, the XT Studio aims to help organizations streamline workflows, enhance efficiency, and deliver stronger outcomes across the entire product lifecycle.
As companies increasingly face pressure to deliver differentiated digital experiences, many still struggle to align artificial intelligence with real user needs. Persistent’s XT Studio addresses this gap by embedding design thinking and human-centered innovation into every stage of development. Instead of introducing user experience elements late in the process, the studio integrates them from the beginning—reducing delays, rework, and fragmented solutions while improving return on investment.
The XT Studio serves as both a collaborative workspace and a co-innovation hub where clients and partners can come together to reimagine digital journeys. It brings together Persistent’s strengths in business strategy, UX consulting, and product engineering in an immersive, hands-on environment. Within this space, teams can explore how AI can enhance design, functionality, and engagement, turning abstract ideas into tangible, impactful solutions.
Designed to promote open collaboration, the XT Studio provides areas dedicated to design thinking, journey mapping, and solution development, alongside interactive zones for prototyping and refining digital experiences. It also features immersive showcases that demonstrate industry-specific solutions and their measurable impact on business performance. Each element of the studio’s architecture reflects Persistent’s belief that innovation happens best when creativity, technology, and human insight converge.
Persistent Systems plans to extend the XT Studio concept to other key regions, including the United States, Europe, and the Asia-Pacific, with the goal of attracting top talent and fostering global partnerships. This expansion will strengthen the company’s position as a leader in experience-driven digital transformation.
