Insecticides (India) Limited (IIL), a leader in the crop protection and nutrition sector, announced the launch of a groundbreaking biological product, ‘Relieve,’ in collaboration with BioPrime Agro Solutions Pvt. Limited. The product aims to address the challenges faced by Indian farmers by improving crop health and resilience against abiotic stresses such as drought, heat, and salinity.
Key Details of the Product Launch:
- Product Name: Relieve
- Category: Biological
- Launch Date: December 23, 2024
- Target Market: Domestic
About Relieve:
‘Relieve’ is a patented, innovative product made from seaweed and botanical extracts. Developed using advanced biotechnology, it is designed to enhance crop yield and mitigate stress-induced damage. This environmentally friendly product aligns with IIL’s commitment to providing modern, sustainable farming solutions.
Leadership Insights:
Rajesh Aggarwal, Managing Director of IIL, highlighted the significance of this launch, stating, “Relieve represents a reliable solution for farmers seeking to enhance crop performance sustainably. Our partnership with BioPrime underlines our dedication to combining innovation with environmental care.”
Dushyant Sood, Chief Marketing Officer of IIL, added, “With Relieve, farmers can boost productivity, ensure early flowering, and achieve early harvests, which are critical for today’s agricultural challenges.”
Dr. Renuka Diwan, CEO of BioPrime, emphasized the strategic value of this collaboration, saying, “This partnership enables us to bring advanced biological solutions to the market, minimizing risks associated with abiotic stress while driving mutual growth.”
