Federal Bank has announced the appointment of Vidya Balan as its first-ever brand ambassador, marking a major milestone in the bank’s brand evolution journey. The announcement was made in Mumbai, where K.V.S. Manian, Managing Director & CEO of Federal Bank, presented Ms. Balan with a commemorative memento.
Strategic Brand Positioning
Federal Bank’s Chief Marketing Officer, M V S Murthy, emphasized that Vidya Balan was a strategic choice to appeal across geographies, genders, and generations. He highlighted her versatility, deep understanding of roles, and pan-India presence, aligning with the bank’s “Human at the Core, Digital at the Fore™” philosophy.
Vidya Balan’s Perspective
Expressing excitement about the collaboration, Vidya Balan highlighted the bank’s deep-rooted legacy, commitment to women employment, and strong community engagement. She acknowledged Federal Bank’s generational loyalty and its role in powering India’s economy across regions.
Marketing and Outreach Initiatives
The multi-year association will span across TV commercials and digital campaigns, helping Federal Bank strengthen its brand narrative and deepen customer relationships. The bank aims to leverage Balan’s strong brand appeal to drive its next phase of growth and outreach.
This appointment marks a significant step in Federal Bank’s transformation journey, aligning with its expansion across products, services, and geographies.
