Affle 3i Limited has been granted a new patent in India for its blockchain-based fraud mitigation technology, which was previously patented in the United States. This development enhances the company’s AI-powered consumer platform stack by establishing a decentralised repository of fraudulent IP addresses and publishers.
The patented technology provides a blockchain-enabled, decentralised shared repository for fraud intelligence across the digital advertising ecosystem. It allows authorised participants to securely record, verify, and act on suspicious traffic signals in real time. By capturing and analysing real-time and historical ad interaction data, the system applies scoring and validation mechanisms to identify potentially fraudulent IP addresses, device IDs, device types, and publishers. These are then classified into shared blacklist or whitelist repositories for coordinated fraud mitigation.
This innovative framework is designed to enhance trust and reliability across the digital advertising ecosystem. It distinguishes genuine from non-genuine engagements, reduces invalid traffic and inefficient ad spends, and enables more authentic, cost-efficient, and measurable consumer outcomes across connected devices.
Affle 3i’s commitment to innovation-led technology development is reflected in this patent grant, which strengthens its fraud intelligence capabilities and enhances the efficiency, authenticity, and future-readiness of its AI-powered consumer platform stack. As of now, the company holds 18 unique patents out of a total IP portfolio of 39 unique patents, with over 300 unique patent claims.
Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).