Mahindra Logistics Limited, one of India’s largest integrated logistics and mobility solutions providers, has announced the launch of Alyte, a premium, tech-enabled B2C mobility service aimed at urban commuters. The service, which replaces the Meru brand, offers airport-to-city, in-city, and outstation rides, blending comfort, technology, and sustainability.
The initial rollout is in Delhi NCR, with planned expansions to Noida International Airport, Mumbai, Bangalore, Hyderabad, and other metros. Alyte will operate under two categories — Privé, featuring premium electric vehicles for a sustainable high-comfort experience, and Select, with curated sedans and SUVs for daily travel needs.
Bookings can be made via the newly launched Alyte mobile app, which offers assured rides, transparent surge-free pricing, zero cancellations, live GPS tracking, and 24/7 customer support. The company is targeting both B2B and B2C segments, unifying all people mobility services under this new brand.
Mahindra Logistics Managing Director & CEO Hemant Sikka said Alyte aims to “reimagine urban and airport mobility through a premium, tech-enabled platform” while addressing the growing need for safety, comfort, and reliability in India’s mobility sector.
Founded in 2011, Alyte builds on Mahindra Logistics’ established corporate mobility services, now offering consumers a modern, customer-first ride experience.
