Apple files a legal notice of opposition against a meal prep company thinking that Prepear’s cartoon fruit logo is very much similar to Apple’s own iconic trademark logo. The company claims that Prepear’s logo would cause a “dilution of the distinctiveness” of the Apple’s logo and make it difficult for users to distinguish between Prepear and Apple’s goods and services. On this, tech gaint Apple, argues is a violation of the Lanham Act.
The Lanham Act provides for a national system of trademark registration with in the US that protects the owner of a federally registered mark against the use of similar marks if the use is “likely to result in consumer confusion, or if the dilution of a famous mark is likely to occur”.
The tension rises when parent company of Prepear, Super Healthy Kids filed a register trademark for the logo. The Prepear app lets users store and organise recipes.
