The Ramco Cements Limited’s Hard Worker campaign has achieved a significant milestone by winning six honours at the prestigious Kyoorius Creative Awards 2026, including the coveted Grey Elephant Grand Prix for the Eco Plaster film. The awards were announced and presented on 23rd May 2026 at the Jio World Convention Centre, Mumbai.
Competing against some of the country’s leading brands and agencies, the campaign received recognition across multiple creative categories, highlighting the power of authentic storytelling rooted in the lives of hardworking individuals. The Eco Plaster commercial, which emphasised the importance of water conservation through innovative construction solutions, was the campaign’s standout success, securing most of the accolades.
The campaign’s achievements include the Grey Elephant (Grand Prix) for Eco Plaster, Blue Elephant awards for Best Film, Best Direction, and Best Music for Eco Plaster, as well as Baby Elephant awards for Best Direction for Tortoise & Hare and Best Use of Humour for Eco Plaster.
Established in 2014, the Kyoorius Creative Awards celebrate creative excellence across India’s advertising, marketing, and communications industries. Presented by Zee Entertainment Enterprises and powered by The Clio Awards, the awards are renowned for their ethical and neutral judging process, evaluating work purely on merit without hierarchical distinctions.
The Hard Worker campaign by The Ramco Cements Limited was conceived around the insight that true strength and progress are built through everyday hard work. Through emotionally resonant storytelling, distinctive craft, and culturally rooted narratives, the campaign connected strongly with audiences across markets.
The integrated campaign was rolled out across television, digital platforms, outdoor media, and extensive on-ground activations, strengthening the brand’s connection with consumers, engineers, masons, and trade communities alike.
Commenting on the achievement, A V Dharmakrishnan, CEO of Ramco Cements, expressed pride in the recognition, stating that the campaign was a tribute to the spirit of hardworking people who form the backbone of the industry and the nation. Balaji K Moorthy, Executive Director – Marketing, added that the campaign was built on the insight that hard work deserves recognition and respect, with the awards validating the idea, craft, and collaborative effort involved.
The recognition at the Kyoorius Creative Awards marks an important milestone for The Ramco Cements Limited and further reinforces the company’s commitment to meaningful communication and impactful brand-building initiatives.
Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).