Ola Electric has announced the expansion of its Ola Insiders Upgrade Programme to over 150 cities, following a robust early response. Within days of its launch, the programme saw over 50,000 customers express interest. This expansion will enable 80% of customers across India to upgrade to the latest Ola electric vehicles seamlessly.
The Upgrade Programme, part of the wider Ola Insiders community initiative, allows existing Gen 1 and Gen 2 customers to upgrade their vehicles to the latest Gen 3 S1 portfolio and Roadster motorcycles, offering attractive benefits.
A spokesperson for Ola Electric commented, “The overwhelming response to the Ola Insiders Upgrade Programme reflects the deep trust our community places in us. We are excited to take this programme to over 150 cities, making it easier for 80% of our customers to upgrade to our latest products and continue their electric journey with Ola.”
The expansion ensures that customers can access the upgrade programme across Ola Electric’s extensive retail network, providing a seamless and transparent evaluation and upgrade experience.
The Ola Insiders community programme offers three core benefits:
– **Upgrade**: Gen 1 and Gen 2 customers can upgrade their existing scooters and receive benefits of up to ₹50,000 on the latest Gen 3 S1 portfolio and Roadster motorcycles, including the 4680 Bharat Cell variants.
– **Add-on**: Existing Ola customers can unlock benefits of up to ₹20,000 (including cashback and MoveOS upgrades) when adding another Ola vehicle under the same registered name.
– **Referrals**: Customers can avail referral benefits and earn up to ₹5,000 in Ola credits upon successful delivery. The referred buyer will also receive a ₹1,000 cashback.
Ola Electric currently offers an expansive portfolio of Gen 3 S1 scooters and Roadster X motorcycles. The premium S1 Gen 3 portfolio includes S1 Pro+ in 5.2kWh, and 4kWh configurations, and S1 Pro in 4kWh, and 3kWh configurations priced at ₹1,77,838, ₹1,57,838, ₹1,32,499, and ₹1,12,499, respectively. The company’s mass market offerings include Gen 3 S1 X+ (4kWh), and Gen 3 S1 X (2kWh, 3kWh, and 4kWh) priced at ₹1,07,499, ₹84,999, ₹86,499, and ₹1,02,499, respectively.
The company’s Roadster motorcycle portfolio comprises Roadster X+ in 4.5kWh and 9.1kWh configurations priced at ₹1,09,999, ₹1,89,999 respectively. The Roadster X, available in 2.5kWh, 3.5kWh, and 4.5kWh configurations, is priced at ₹79,999, ₹92,999, and ₹99,999, respectively.
Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).