Sky Gold & Diamonds, one of India’s leading gold jewellery manufacturers, has announced a strategic collaboration with Senco Gold & Diamonds, a trusted jewellery retailer with more than 85 years of legacy and a strong presence across the country. Senco, the largest jewellery retail chain in Eastern India with over 186 showrooms, will now work closely with Sky Gold to introduce a new 9kt gold jewellery segment for Indian consumers.
This collaboration will see Sky Gold & Diamonds designing and supplying exclusive 9kt gold jewellery collections to Senco Gold & Diamonds, focusing on lightweight, modern, and budget-friendly designs. With gold prices continuing to rise, 9kt jewellery is emerging as a popular choice among value-conscious buyers who seek style without compromising quality.
By combining Sky Gold’s manufacturing expertise with Senco Gold’s vast retail reach, both companies aim to capture the growing demand for affordable gold jewellery in India. The new range is expected to appeal to younger consumers and urban buyers who prefer contemporary designs, stylish finishes, and cost-effective options that fit their evolving lifestyles.
Commenting on the collaboration, representatives from both companies highlighted that this partnership will enable them to strengthen their position in the competitive jewellery market while catering to the rising preference for lightweight, fashionable, and accessible gold jewellery.
