Kouzina Food Tech has signed a strategic agreement with Swiggy to acquire the exclusive licensing rights for four of Swiggy’s digital-first food brands—The Bowl Company, Homely, Soul Rasa, and Istah. Under the agreement, Kouzina will oversee the end-to-end operations, innovation, and business growth of these brands. Swiggy has also agreed to transfer full ownership of the brands to Kouzina upon meeting certain pre-defined conditions.
The Bowl Company, launched by Swiggy in 2017, is a prominent player in India’s digital food market. It focuses on convenient, single-serve meals with a menu catering to diverse audiences, including students, working professionals, and families. Popular offerings include Peri Peri Chicken Rice Bowl, Nawabi Paneer Lababdar Rice Bowl, Drunken Chicken Rice Bowl, and Dhaba Style Dal Tadka Rice Bowl.
With the inclusion of Swiggy’s brands, Kouzina’s portfolio now spans across various food segments—from everyday meals and thalis (via brands like Mealy and Homely) to premium and international cuisine options (such as The Bowl Company and Istah). It also includes regional and indulgent offerings through brands like Vasudev Adiga’s, WarmOven, KaatiZone, MomoZone, and Mad Over Parathas & Pakodas.
Kouzina operates through a network of over 250 kitchen partners in more than 100 Indian cities. The expansion of its brand portfolio is expected to drive order volumes and enhance the efficiency of its cloud kitchen infrastructure.
Kouzina has recently acquired South Indian restaurant chain Vasudev Adiga’s and invested in MOPP Foods, known for its appearance on Shark Tank India. The company is actively growing its franchise network, encouraging participation from both new and existing partners.
The partnership with Swiggy aligns with broader trends in India’s food delivery and cloud kitchen sectors, which continue to grow due to increased online ordering and evolving consumer preferences. Kouzina aims to scale sustainably and has plans to go public within the next five years.
About Kouzina
Kouzina Food Tech was founded by alumni from IIT and IIM, along with professionals from Ola, Flipkart, and Amazon. The company is focused on developing scalable food brands across cloud kitchens, quick service restaurants (QSRs), and quick commerce platforms. It is backed by institutional investors and continues to expand its multi-brand food service operations nationwide.
