Hindustan Unilever Limited (HUL) has announced its decision to acquire a 90.5% stake in Minimalist, a fast-growing skincare and personal care brand, through secondary buyouts and a primary infusion. The acquisition values Minimalist at a pre-money enterprise value of ₹2,955 crore, subject to adjustments outlined in the transaction documents.
Transaction Details:
HUL will acquire 90.5% of Minimalist through secondary purchases from existing shareholders and a primary infusion into the business.
The balance 9.5% will be acquired from the founders over the next two years, under terms specified in the transaction documents. Minimalist team led by Mohit and Rahul will continue to run the business for a period of two years. HUL and Minimalist team will partner to unlock value through synergies and complementary capabilities. Transaction is expected to close in JQ’25, subject to applicable regulatory approvals and customary closing conditions
About Minimalist: Minimalist, founded in 2020, has rapidly gained traction as a science-backed, transparent skincare brand with a strong digital presence. The company’s growth trajectory and innovative product offerings have positioned it as a preferred brand among millennials and Gen Z consumers.
