Business Wire India
Kipi.ai, a WNS Company, today announced it was named as a trusted services partner for Marketing Mix Modeling and Analytics App by Snowflake, the AI Data Cloud company, in their 2026 Modern Marketing Data Stack Report.
The fourth annual edition of Snowflake’s Modern Marketing Data Stack identifies the technologies, solutions, and platforms adopted by Snowflake customers. Drawing on data from more than 11,100 customers, the report shows how AI, privacy, and data gravity are accelerating the evolution of martech and adtech across 13 categories.
“In an environment where marketers must do more with less, the ability to measure the impact of ad spend and to adapt quickly with ever evolving channel behavior is critical. Kipi’s Snowflake solutions, such as Marketing Mix Modeling App on the Snowflake Marketplace, delivers clear and actionable metrics to optimize spend across the channels thereby lowering Cost, improving ROAS and helping with the complex marketing budgets,” said Jason Small, CEO at Kipi.ai. “Together with Snowflake, and strengthened by WNS’ domain expertise, we’re helping brands reimagine how targeted marketing investments can drive exponential growth.” The report emphasizes the importance of trusted service partners who not only support implementation but also accelerate growth through innovation. Kipi.ai brings Snowflake-native technology together with WNS’ deep industry knowledge, ensuring marketers can navigate the new data-first, privacy-conscious landscape with confidence.
By combining AI-powered insights, domain-led strategies, and a scalable architecture, Kipi.ai helps marketing leaders optimize spend, uncover growth opportunities, and achieve measurable results across the MarTech and AdTech ecosystem.
“When it comes to establishing the necessary protocols, policies, and operations to build the modern marketing data stack, a trusted services partner is essential,” said Denise Persson, Chief Marketing Officer. “Kipi.ai not only provides implementation support, they also contribute with the solution, knowledge, and expertise to serve marketers’ business needs as they expand and evolve.”
Learn more about the 2026 Modern Marketing Data Stack here.
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