HCL Technologies (HCLTech) and Microsoft have joined forces with Cricket Australia (CA) to transform the way cricket fans experience live matches through generative AI (GenAI). The companies unveiled the new AI-powered matchday companion feature in the Cricket Australia Live App during the Day-Night Test of the CommBank Women’s Ashes series at the Melbourne Cricket Ground (MCG).
This new feature, known as AI Insights, provides fans with live updates, player performance highlights, and key game narratives, offering richer context beyond traditional scores and commentary. The app leverages Microsoft’s Azure Open AI Service alongside HCLTech’s API and front-end development to deliver a personalized, immersive experience for global cricket enthusiasts.
Key Highlights of the Partnership:
- AI-driven match insights: Enhanced updates on milestones, player performance, and game strategies.
- Launch: Available globally through the Cricket Australia Live App, starting with the Women’s Ashes series.
- Long-term collaboration: HCLTech has been CA’s official digital technology partner since 2019, extending the partnership in 2023 for an additional five years.
Statements from Key Executives:
- Sonia Eland, EVP, HCLTech ANZ: “With GenAI, we’re reimagining how fans engage with cricket by creating personalized and insightful experiences that bring them closer to the action.”
- Nick Hockley, CEO, Cricket Australia: “This latest innovation showcases our commitment to being a global leader in using digital technology to connect with fans.”
With this partnership, HCLTech and Microsoft aim to redefine digital engagement in sports while enhancing Cricket Australia’s ongoing digital transformation journey.
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