According to PTI, Mercedes-Benz, the renowned German luxury car manufacturer, has set a target of achieving approximately 20 percent of its total sales this year through the sale of pre-owned vehicles, according to a senior executive.
Despite facing challenges in acquiring used cars, Mercedes-Benz India, the company’s subsidiary, reported strong demand for pre-owned vehicles. The average duration of holding these cars has significantly reduced to around 10 days, compared to the previous timeframe of 30 to 45 days.
The company retails its pre-owned cars through the “Mercedes-Benz Certified” channel, which has witnessed consistent growth of 20 percent in the first quarter of 2023.
Limited vehicle availability remains a challenge, but the company remains committed to maintaining double-digit growth throughout the year and aims to make 2023 another milestone in its history.
“Still 18 to 20 per cent of our total car sales will come from used cars. So last year, if we did 16,000-odd cars, I will say 3,000 plus cars were used cars, about 20 per cent. Similar ratios will continue, I would say at 20-odd per cent,” Mercedes-Benz India Managing Director and CEO Santosh Iyer told PTI.
