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July 11, 2025, was a major moment in K-pop as top groups TWICE, BLACKPINK, and ATEEZ all made their comebacks on the same day. The news of these high-profile releases stirred massive excitement online and also had a notable financial effect on the agencies behind each group. According to a report by Joy News 24, one group in particular led to a record spike in their agency’s stock price.
Among the three acts, TWICE generated the highest boost in stock value for their agency, JYP Entertainment. Even before the group’s comeback music video was released, their return had already caused JYP’s stock to rise by over 6%. This was the biggest jump seen among the Big 4 K-pop agencies — JYP, YG, SM, and HYBE.
By 11:10 AM KST on July 11, JYP’s stock had climbed to 75,800 KRW, marking a 6.76% increase from the previous day’s closing value. In comparison, YG Entertainment, home to BLACKPINK, experienced a smaller rise. Their stock price went up by 1.95%, reaching 88,900 KRW, as fans awaited the release of BLACKPINK’s new single, Jump.
The contrast in stock movement may be tied to the nature of the releases. BLACKPINK came back with a single, while TWICE dropped a full studio album titled THIS IS FOR, which likely created more traction and longer engagement.
TWICE’s THIS IS FOR is their fourth full-length album and comes just seven months after their EP Strategy. The album contains 14 tracks, including the lead title track and songs like Four, Options, Mars, Right Hand Girl, Peach Gelato, Hi Hello, Seesaw, and Heartbreak Avenue. It also features three unit songs: Battitude, Dat Ahh Dat Ooh, Let Love Go, G.O.A.T., and Talk.
While solo tracks from each member were produced for their ongoing world tour, those songs are not included on the album itself.