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BLACKPINK is officially back in action, igniting a new era with the teaser release of their highly anticipated music video JUMP on Monday, July 7. The 30-second clip offers fans a bold glimpse into what appears to be a sleek, high-concept comeback, arriving just days after the group debuted the track live during the kickoff of their DEADLINE World Tour. Set in a futuristic, neon-lit cityscape, the teaser showcases each member—Rosé, Lisa, Jennie, and Jisoo—illuminated on towering digital billboards above empty streets, symbolizing their commanding global presence.
The scene quickly transitions to a gritty, graffiti-strewn brick wall featuring a striking mural of the quartet. Moments later, the members appear in front of the artwork, dressed head-to-toe in edgy black outfits, hinting at a darker, bolder concept than fans have seen in recent years. Just before the video ends, Rosé turns to the camera with a piercing stare, and the screen fades to black, revealing the word JUMP along with its release date: July 11. The teaser has sent fans into a frenzy, as it signals BLACKPINK’s first full-group release since 2023’s special single The Girls and their first major comeback since the Born Pink album in 2022.
After nearly three years of focusing on solo careers across music, fashion, and acting, the members’ reunion has been long-awaited. Their return to the stage on July 5 and 6 at South Korea’s Goyang Stadium confirmed that BLACKPINK is stepping into a new chapter with power and precision. The live debut of JUMP electrified the audience, and the group surprised fans by performing it again during their encore, signaling just how central the song is to their new era.
Adding even more buzz to the weekend was the unexpected appearance of BTS member J-Hope in the crowd on the second night, which sent both fandoms into celebratory mode. With the South Korean leg of the tour complete, BLACKPINK now sets its sights on Los Angeles, where they’ll perform at SoFi Stadium on July 12 and 13 before continuing on to more major cities through the rest of 2025.
As anticipation builds for the official release of JUMP this Friday, fans around the world are speculating on every possible detail—from choreography to storyline to symbolism. With the teaser already setting the tone for something bold and commanding, BLACKPINK’s long-awaited return is shaping up to be one of the biggest K-pop moments of the year.