Advertisement
As the military discharge dates of BTS members draw near, their influence is once again being felt—not just in the world of music, but also in the financial markets. BTS, already known as the fifth-largest shareholder in their parent company HYBE, has triggered a notable upswing in the company’s stock prices, proving their enduring power even while on hiatus from the spotlight.
According to reports from Korean media outlet Star News, HYBE’s stock surged significantly as the dates for BTS members’ return approached. By 9:50 AM KST on June 9, the stock price had climbed to 302,000 KRW, reflecting a 6% increase over the previous five trading days. This rise wasn’t a sudden spike—it had been steadily gaining momentum since the beginning of June, with consistent growth seen on June 2, 4, and 5. The excitement surrounding BTS’ long-awaited reunion is believed to be a major driving force behind this positive trend.
The anticipation continues to mount as BTS members complete their service one by one. Jin and J-Hope were the first to be discharged, in June and October of last year. Now, the rest of the group is following suit, with RM and V set to return on June 10, followed by Jimin and Jungkook on June 11. SUGA, currently serving in alternative military duty, is scheduled to finish on June 21. With all seven members expected to be reunited by the end of the month, fans—and investors—are preparing for what may be one of the most exciting comebacks in K-pop history.
Adding to the buzz is the possibility of a surprise group appearance at J-Hope’s encore concert in Goyang on June 13, which also marks BTS’ 12th debut anniversary. Although SUGA may not be able to attend due to his remaining service obligations, the presence of the rest of the members could signal the beginning of a new era for the group—and a powerful moment for ARMY worldwide.
This surge in HYBE’s stock value highlights more than just market activity; it reflects the unwavering loyalty of BTS fans and the unmatched influence of the group. Even while away, BTS continues to move hearts, markets, and headlines.