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Hailey Bieber recently shared a special moment from Coachella 2024, revealing how she kept her pregnancy private during last year’s festival. On April 11, the Rhode founder posted a throwback photo on Instagram showing her baby bump for the first time, taken at Coachella 2024. In the photo, she wore an oversized New York Giants jacket, slightly open to reveal her belly, with the caption “last Coachella.” At the time, Hailey had not yet publicly shared her pregnancy news, and during the 2024 festival, she kept the jacket fully closed to keep her bump hidden. Fans now know that she was already expecting, but the couple had chosen to keep the news private for a few more weeks.
Hailey and her husband, Justin Bieber, officially announced they were expecting in May 2024, with Hailey giving birth to their baby boy, Jack Blues Bieber, in August 2024. Though they tend to keep their personal life out of the public eye, their fans have closely followed their journey. Hailey, who is the niece of actor Alec Baldwin, has expressed her excitement about motherhood and her growing family.
Fast forward to Coachella 2025, Hailey returned to the festival, this time as a proud mom. She shared a reel on her Instagram Story showcasing a Rhode brand booth at the festival. The booth featured a vending machine offering her viral peptide lip tints and mini bottles of Kendall Jenner’s 818 Tequila, marking a collaboration between Hailey’s Rhode brand and Kendall’s tequila. The booth adds a business element to their festival appearances, with both women promoting their brands.
In addition, Justin and Hailey were seen picking up their festival credentials the day before Coachella’s first weekend. The couple was also spotted walking hand-in-hand in Palm Springs, squashing any recent rumors about a breakup. Fans continue to follow their relationship and their individual ventures, and this latest collaboration only adds to the couple’s growing presence in the business world.