Jelly Roll and Bunnie Xo’s relationship story is as unconventional as it is heartwarming. Back when they met, Jelly Roll was struggling in the music industry, essentially living out of his van, while Bunnie Xo was working as a high-end escort. Despite their different circumstances, their connection was strong, and Bunnie Xo even helped fund Jelly Roll’s legal fees so he could gain custody of his daughter.
Bunnie Xo’s journey took a significant turn when she decided to retire from the sex work industry on March 6, 2024. Reflecting on her decision, she expressed initial fears about leaving behind the financial security of her previous career. However, she trusted in her faith and transitioned to focusing on her brand, Bunnie Xo.
For Bunnie Xo, prioritizing her brand was about maintaining her independence and building something of her own. She emphasized that Jelly Roll never pressured her to rely solely on him, and she was determined to continue earning her own income. Transitioning away from OnlyFans, Bunnie Xo immersed herself fully in her brand, which includes selling themed apparel and running her successful podcast and YouTube channel.
Her podcast “Dumb Blonde” has garnered a significant following, with millions of downloads per month and an impressive subscriber count on YouTube. Through her platform, Bunnie Xo shares her experiences and insights, including her past as a sex worker, in a candid and honest manner. Her journey from her days in Las Vegas to becoming a recognized figure in her own right is a testament to her entrepreneurial spirit and determination.
At events like the 2024 CMT Awards, where she had her own designated seat, Bunnie Xo’s growth and recognition are evident. She has evolved from being seen solely as Jelly Roll’s wife to establishing herself as a respected individual with her own fanbase and platform. Bunnie Xo’s story is a reminder of the power of perseverance and the importance of staying true to oneself in the face of challenges.