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Apple introduced the latest version of its MacBook Air lineup on Monday, starting development on 13-inch and 15-inch models powered by the company’s new M3 chip.
Increasing Mac Revenue: Update Targets to Increase Sales
The M3 chip is now available from Apple after being introduced in iMac desktops and MacBook Pro laptops through theMacBook Air series’ October Showcase. With Mac revenue growing less than 1% in the first fiscal quarter, these new laptopsare expected to boost sales and strengthen Apple’s market position.
Key Features: Smarter webcam, faster Wi-Fi and longer battery life
New MacBook Air laptops, 1080p Webcam Smarter, faster Wi-Fi networking support and It has updated features such asbattery life up to 18 hours. Despite this improvement, the design is still the same as the previous model. More importantly,the M3 chip allows users to connect up to two external displays; This is a significant improvement over previous chips that onlysupported a single display. However, to benefit from two screens, the laptop’s lid must be closed.
AI Integration: Positioned as the Ultimate Consumer Laptop with AI
In a strategic move, Apple underscores its commitment to Artificial Intelligence (AI), calling the new MacBook Air “The bestin the world” drew the AI user laptop.” The marketing changes reflect Apple’s efforts to compete with Windows laptopsmarketed as “smart PCs.” While its famous AI platforms often run in the cloud, Apple is pushing AI like Pixelmator Pro’sbackground noise removal feature. highlighted the potential of supported applications on its devices.
Future Developments: AI and Continued Investment in AI
Tim Cook reiterated the company’s significant investment inAI in a recent statement, citing a significant commitment made later this year. announced by announcement. It isspeculated that Apple may announce the big language model at the Worldwide Developers Conference in June toprovide native AI functions for Mac, iPhone and iPad.
Sales Status and Pricing: Order now, in stores on March 8
Prices for the 13-inch MacBook Air start at $1,099, while the 15-inch model starts at $1,299. Both models will be availableto order starting Monday and are scheduled to be available in stores from March 8, offering customers a bettertechnology and user experience.