Image source: Cartoq
The midsize SUV segment is doing well, with all major OEMs in the Indian automotive industry fighting for a piece of it. This segment now has about nine cars, including popular options such as the Hyundai Creta, Kia Seltos, Honda Elevate and Maruti Suzuki Grand Vitara. The Tata Curvv is one of the most greatly anticipated new arrivals in this market.
The Tata Curvv was originally scheduled for release in the first half of 2024. As per reports, the market launch has been delayed by a few months. As originally planned, the Curvv is going to debut as an electric vehicle (EV), followed by petrol and diesel models.
Originally, Tata Motors intended to begin production of the Curvv EV in the first quarter of 2024, with a mid-year debut. However, this schedule has been pushed to June, with the model set to enter the market around the festive season. The petrol and diesel variants are expected to go into production around September, with a market debut in the last quarter of 2024 or early 2025.
Tata Motors made a smart choice to give the electric Curvv model priority to gain a first-mover advantage over other midsize SUVs. This strategy mirrors the company’s successful introductions of the Nexon EV and Punch EV, and it hopes to put Tata ahead of competitors such as the future Hyundai Creta EV, the Maruti eVX and its Toyota counterpart.
