Whirlpool shares surge 2% after new marketing agreement with HUL

Shares of Whirlpool of India surged 2% following the announcement of a joint marketing agreement with Hindustan Unilever Ltd (HUL). The partnership aims to promote top load washing machines and HUL’s Surf Excel laundry brand.

This alliance will see both brands collaborating on marketing initiatives, integrating their innovative technologies to provide superior fabric care. The goal is to improve the daily laundry process and enhance the overall customer experience.

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Kumar Gaurav Singh, Vice President-Marketing at Whirlpool of India, stated that the partnership is an opportunity to combine their expertise in mechanical, thermal, and chemical actions to effectively remove stubborn stains. Srinandan Sundaram, Executive Director of Home Care at Unilever, highlighted that the goal is to bring convenience and innovation to households across India, making laundry routines easier and more efficient.

As of 11:13 am, Whirlpool shares were trading 1.92% higher at ₹1,822.85 on the NSE.