Image Credit: UsWeeklyMeghan Markle’s lifestyle brand As Ever has offered a glimpse into its artisanal raspberry jam production, showcasing the intricate process behind its first product launch.
A reel posted on the brand’s official Instagram account on March 27 detailed every stage of production, from harvesting fresh raspberries to packaging the final product with the As Ever logo. The caption accompanying the post simply read, “Here we go!”
The raspberry jam, set to be released in spring 2025, is among several upcoming products, including wildflower honey with honeycomb, tea blends, crepe mix, flower sprinkles, and shortbread cookies. Originally introduced under the brand name American Riviera Orchard earlier this year, the jam was personally gifted by the Duchess of Sussex to 50 notable figures, including Abigail Spencer, Chrissy Teigen, Kris Jenner, and Mindy Kaling.
Kaling, speaking on Meghan’s Netflix series With Love, Meghan, described receiving the jam as one of the “most glamorous moments” of her life. However, she also noted her curiosity about the numbering on the jars, jokingly questioning whether the ranking held any significance. Meghan later clarified that the distribution had been purely a gesture of sharing.
Following the brand’s rebranding announcement in February, Meghan explained that As Ever reflects her passion for food, gardening, and meaningful living. With the first product now gaining attention, the brand’s full launch is expected to bring an array of curated lifestyle essentials to the market.
