Image Credit: UsWeekly
Meghan Markle’s highly anticipated lifestyle brand, As Ever, has officially launched its product line. The brand, offering a variety of items in the cooking and entertaining space, became available for purchase nationwide on April 2 via its official website. The collection includes raspberry jam, wildflower honey with honeycomb, flower sprinkles, crepe mix, shortbread cookies, herbal teas, and more, with seasonal releases planned in the future.
A press release described the initiative as a reflection of Meghan’s approach to refined yet effortless living, inspired by her passion for cooking, entertaining, and hosting. Global expansion is expected to follow the U.S. launch.
In February, Meghan, 43, introduced As Ever—initially named American Riviera Orchard—through social media. She expressed excitement over the project, stating that it was deeply personal and an extension of her longstanding love for food, gardening, and thoughtful living. Referencing her former blog, The Tig, she noted that this new venture aligned with her enduring passions.
The brand’s website went live in March, coinciding with the release of the Netflix series With Love, Meghan. While products were not immediately available, visitors were given a glimpse of the curated collection. The site emphasized As Ever as more than just a brand, describing it as a “love language” infused with Meghan’s enthusiasm for elevating everyday moments.
Among the most discussed products is Meghan’s raspberry jam. Earlier this year, she gifted personalized jars to 50 well-known figures, including Abigail Spencer, Chrissy Teigen, Kris Jenner, and Mindy Kaling. The latter, speaking on With Love, Meghan, humorously questioned whether the jar numbers held any significance, prompting Meghan to clarify that no ranking system was in place, though some recipients had taken the numbering personally.
