MS Dhoni joins hands with Citroen as brand ambassador in India

In a strategic attempt to boost its position in the Indian market, French automaker Citroen has announced that Mahendra Singh Dhoni will be promoted as brand ambassador of Citroen. The forthcoming campaign will mark Dhoni’s debut with Citroen.

Citroen India Brand Director Shishir Mishra expressed his confidence in this partnership, stating, “We believe that our association with one of India’s finest cricketers, Dhoni, will go a long way in reinforcing our commitment to the Indian market. His humility and dedication to excellence align perfectly with our brand’s ideology while our shared commitment to sustainability and shaping the future of mobility strengthens our connection.”

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Expressing his thoughts on the association, Dhoni said, “The brand shares my commitment to electric mobility and sustainable solutions. Like me, Citroen focuses on doing what matters. Citroen’s philosophy of truly understanding customer needs and making meaningful innovations resonates deeply with me.”