Godfrey Phillips India shares remained in focus on Tuesday after the company increased prices of its Pocket Marlboro cigarette packs, a move that analysts believe could support revenue growth and margins.
According to a note by B&K Securities, prices of Pocket Marlboro have been raised from ₹70 to ₹85, marking a sharp increase of over 21%.
The brokerage noted that the affected variant contributes around 8–12% of the company’s overall sales, making the price hike meaningful from an earnings perspective.
Godfrey Phillips shares traded higher in early trade, rising 1.55% to ₹2,350.80 on the NSE. The stock also touched an intraday high of ₹2,369.80.
B&K Securities highlighted that cigarette price hikes are generally undertaken to offset higher input costs and protect profitability amid inflationary pressures.
In a parallel development, ITC has also increased prices of its Gold Flake Superstar variant from ₹70 to ₹79, according to the brokerage note.
The latest pricing action comes amid continued investor focus on cigarette demand trends, taxation and margin trajectory across tobacco companies.
Godfrey Phillips, one of India’s leading cigarette manufacturers, markets brands including Marlboro under a licensing arrangement, along with Four Square, Cavanders and Stellar.
Disclaimer: This article is for informational purposes only and does not constitute investment advice. Brokerage views mentioned are their own.