Lemon Tree Hotels Limited, a prominent player in India’s hospitality sector, has announced the inauguration of Keys Select by Lemon Tree Hotels in Chirang, marking its first venture into Assam. This strategic move is part of the company’s broader initiative to establish a robust presence in Northeast India.
The new hotel, managed by Carnation Hotels Private Limited, a wholly owned subsidiary of Lemon Tree Hotels, is strategically located on NH-31C. It serves the Chirang–Bongaigaon corridor, a region gaining significance as a commercial and transit hub due to industrial activities, including the Indian Oil Refinery, and its proximity to Bhutan, facilitating cross-border trade.
Keys Select by Lemon Tree Hotels, Chirang, offers 40 well-appointed rooms and suites designed to provide a comfortable and modern experience for business, transit, and leisure travellers. The hotel features a range of amenities, including Keys Café, an all-day dining restaurant, Unlock Bar, in-room dining services, banquet and meeting spaces, a fitness centre, and a spa. These facilities are tailored to accommodate corporate events, social gatherings, and extended stays.
The hotel’s location is advantageous for travellers interested in exploring western Assam’s natural landscapes and attractions such as Manas National Park and the Indo-Bhutan border. It is conveniently situated approximately 5 km from New Bongaigaon Railway Station and about 188 km from Lokpriya Gopinath Bordoloi International Airport.
Neelendra Singh, Managing Director of Lemon Tree Hotels Ltd., expressed enthusiasm about the new opening, stating, “We are delighted to make our debut in Assam with Keys Select by Lemon Tree Hotels, Chirang. With our KEYS brand, we introduce to the region, a hospitality experience that our guests throughout India have come to trust. Across every city where Keys Select is present, we have delivered hospitality that is elegant, quality-driven, and accessible without compromise. This opening reflects our continued commitment to bring the same standard of hospitality to Assam, and we look forward to deepening our presence across the region.”
This development further extends Lemon Tree Hotels’ reach into Tier-II and emerging markets, underscoring the group’s focus on providing branded hospitality experiences across India’s diverse travel landscape.
Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).