Associated Alcohols & Breweries Limited has announced the launch of its premium range of spirits in Jharkhand, marking an important step in the company’s strategy to deepen its presence across high-potential markets in India. With this entry, consumers in the state can now experience the brand’s celebrated lineup, which includes Nicobar Indian Dry Gin, Titanium Triple Distilled Vodka, and its premium whiskey labels Hillfort and Central Province.
The company has been steadily strengthening its national reach through selective product rollouts, and Jharkhand has emerged as a promising market for premium and craft-focused spirits. The expansion aligns with Associated Alcohols & Breweries’ broader vision of bringing finely crafted beverages to newer geographies and meeting the growing demand for high-quality spirits.
Sharing his thoughts on the development, Managing Director Prasann Kumar Kedia said the launch reflects the company’s commitment to offering well-crafted products that match evolving consumer tastes. He noted that Jharkhand presents strong growth prospects, and the introduction of their premium portfolio is a meaningful step toward widening the brand’s footprint. Kedia added that the company is confident its offerings will connect well with customers who appreciate refined and thoughtfully produced spirits.
