State Bank of India, the nation’s leading commercial bank, has proudly announced its partnership with cricketing icon Mahendra Singh Dhoni, who will serve as the official Brand Ambassador.
In his role, MS Dhoni will take center stage in various marketing and promotional initiatives. His renowned ability to maintain composure in high-pressure situations, coupled with his exceptional decision-making skills, align seamlessly with SBI’s values, allowing the bank to connect on a deeper level with customers and stakeholders nationwide. This collaboration exemplifies the bank’s dedication to fostering stronger relationships with its clientele, embodying the principles of trustworthiness and leadership.
Commenting on this milestone, Mr. Dinesh Khara, Chairman of SBI, expressed, “We are delighted to welcome MS Dhoni as the Brand Ambassador of SBI. His association with SBI as a contented customer makes him the perfect embodiment of our brand’s essence. Through this partnership, we aim to reaffirm our commitment to serving the nation and our customers with trust, integrity, and unwavering devotion.”
summarise – State Bank of India stands as the largest commercial bank in terms of assets, deposits, branches, customers, and employees. It proudly holds the position of being the premier mortgage lender in the nation, fulfilling the homeownership dreams of over 30 lakh Indian families to date. The bank’s home loan portfolio has surpassed Rs. 6.53 lakh crore. As of June 2023, SBI boasts a deposit base exceeding Rs. 45.31 lakh crore, with a CASA ratio of 42.88% and advances of over Rs. 33 lakh crore. The bank commands a market share of 33.4% and 19.5% in home loans and auto loans respectively. With an extensive network comprising 22,405 branches and 65,627 ATMs/ADWMs in India, alongside 78,370 BC outlets, SBI serves its vast customer base. The numbers speak volumes, with 117 million customers utilizing internet banking and 64 million engaging through mobile banking. The bank’s digital strategy has been a resounding success, with 63% of new savings accounts opened via the integrated digital and lifestyle platform YONO in FY23. Notably, in the quarter ending June 2023, YONO facilitated the opening of 23,400 new digital savings bank accounts daily. The platform boasts more than 6.36 crore registered users, witnessing over 1 crore average daily logins in Q1 FY24. In terms of digital lending, SBI disbursed pre-approved personal loans totaling Rs. 5,428 crore through YONO during the same period. Furthermore, SBI leads the pack on social media, commanding the highest number of followers on Facebook and Twitter among global banks.
Source: SBI Press Release
