Reliance Consumer expands FMCG brand ‘Independence’ across north India

In its statement, Reliance Consumer stated, ‘INDEPENDENCE’ products are now available to consumers across Punjab, Haryana, Delhi NCR, Uttar Pradesh, Bihar and Uttarakhand. 

Reliance Consumer Products Limited (RCPL) which is a subsidiary of Reliance Retail Ventures has announced the expansion of its Fast-Moving Consumer Goods (FMCG) brand ‘INDEPENDENCE’ across North India.

Products under the brand include edible oils, grains, pulses, packaged food and other items for daily needs. Reliance Consumer initially launched the brand in Gujarat and received a positive response towards the quality of products at an economical price.

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In its statement, Reliance Consumer stated, ‘INDEPENDENCE’ products are now available to consumers across Punjab, Haryana, Delhi NCR, Uttar Pradesh, Bihar and Uttarakhand.

It also highlighted that Reliance Consumer and its brand ‘Independence’ will offer a large section of Indian population with dependable consumer goods with high quality and affordable pricing. RCPL will also be collaborating with trade partners and store owners and also aims to expand the network of the brand across more states through both offline and online medium.

The brand is part of Reliance Retail ventures which owns over 18,040 stores across the country that includes Reliance Smart Bazaar (previously known as Big bazaar), Reliance Trends, Reliance Digital among others and operate e-commerce platform like Ajio.