Dr Reddy’s Laboratories on 6th July announced the launch of CeleHealth Kidz Immuno Plus Gummies in India, announcing its foray into the child nutrition space.
According to the pharma major, the product aims to address the nutritional requirements due to issues around child immunity in India.
As per a press release, the immunity-supporting gummies are fortified by a scientifically formulated combination of ingredients such as Wellmune 2, prebiotics and other essential vitamins and minerals.
MV Ramana, the Chief Executive Officer of Branded Markets (India and Emerging Markets) in a press statement said, “As our nutraceutical portfolio expands, we see it as an important medium to long-term growth area.”
According to a company spokesperson, the company estimates the child immunity market across formats such as syrups, tablets, chewable and melts to be around Rs 1,600 crore, growing in double digits. Some of the existing players in the child immunity supplements space are Haleon (Centrum Kids), Azveston Healthcare (Nutri Bears), HUL (Horlicks Nutri Gummies), Himalaya (Septilin) and Apex (Zincovit).
Zeon Life Sciences and Fast and UP are the other prominent players in the Indian nutraceutical market.
According to sources, within the kids’ nutrition space Dr Reddy’s will look to develop its presence in the areas of child growth & development, digestive, immunity, brain & cognitive development through clinically proven science-based innovative products, all in child-friendly formats.
Dr Reddy’s said the Kidz gummies will be sold in two flavours – Pulpy Mango and Pink Guava. A pack of 30 gummies is priced at Rs 480.
