Jyothy Labs has announced a significant transition in its dishwash portfolio following the decision by Henkel not to renew the ‘PRIL’ and ‘Fa’ brand licence agreements beyond 31st May 2026. This marks the end of a 15-year association during which Jyothy Labs successfully developed and scaled these brands in India.
In 2011, Jyothy Labs acquired Henkel’s India consumer business, which included the licensing of certain brands. The ‘PRIL’ and ‘Fa’ brands were operated under fixed-term brand licence agreements with Henkel, while other brands like Mr. White and Henko continue under perpetual licence arrangements without royalty obligations. Brands such as Margo, Neem Toothpaste, Tuhina, and Chek are fully owned by Jyothy Labs.
With the non-renewal of the ‘PRIL’ and ‘Fa’ licences, Jyothy Labs is preparing for an orderly transition to focus on its owned brands. The company plans to strengthen the Exo brand within its dishwash segment, which has been part of its portfolio since 2005-06. Exo dishwash liquid will receive renewed focus and investment to expand its presence across various formats.
The exit of the ‘Fa’ brand is not expected to materially impact Jyothy Labs’ operating fundamentals due to its limited contribution to the company’s overall business. Jyothy Labs’ manufacturing facilities, which are multi-product and flexible, will support capacity redeployment across different growth categories.
M R Jyothy, CMD of Jyothy Labs, commented, “PRIL and Fa were an important part of our journey for nearly 15 years. Henkel’s decision brings that chapter to a close. We are confident in our ability to manage this transition responsibly and build the next phase of growth. Our focus remains on continuity, scaling our brands, and long-term value creation for our stakeholders.”
Jyothy Labs has initiated transition planning measures to ensure business continuity. The company’s broader portfolio across fabric care, home care, and personal care remains unchanged, supported by a strong distribution network and a steady innovation pipeline.
The company acknowledges potential near-term impacts on revenue mix and margins due to the transition. However, it remains optimistic about its medium and long-term business fundamentals, bolstered by its diversified portfolio, established distribution network, and manufacturing capabilities.
Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).