A viral video circulating on social media has shown an Indian jeweller selling copper bars, drawing attention as global copper prices surged to record highs above $13,000 a tonne in international markets. The clip, widely shared across platforms, highlights copper being marketed in a manner traditionally associated with precious metals, reflecting growing public interest in the red metal amid its historic rally.
Copper extended its powerful upward move after breaking the $13,000-a-tonne mark for the first time, driven by expectations of tighter global supply and a risk-on sentiment across broader financial markets. Three-month futures on the London Metal Exchange jumped as much as 3.1% to a record $13,387.50 a tonne, surpassing the previous peak set earlier in the week.
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Market participants have attributed the rally to concerns that global copper supply may struggle to keep pace with demand, even as miners attempt to ramp up production. Adding to the momentum are expectations that the Trump administration could introduce tariffs on refined copper, prompting large volumes of inventory to be diverted into the United States. This shift has raised concerns that other regions could face supply shortages.
Against this backdrop, the viral video from India has sparked discussion around copper’s growing visibility beyond its traditional industrial role. While copper has long been a key input for sectors such as construction, power, and electric vehicles, the jeweller’s sale of copper bars underscores how record prices are influencing on-ground retail behaviour and public curiosity.
The clip has resonated widely online, serving as a visual marker of how copper’s global rally is now finding expression at the retail level as well.