Audi India ended 2024 with 5,816 retail sales, marking a 26.7% decline from 7,931 units in 2023. Despite facing supply challenges in the first half of the year, the brand showed remarkable resilience, bouncing back in Q4 with 1,927 units sold—its best quarter of 2024 and a 36% growth compared to Q3.
Balbir Singh Dhillon, Head of Audi India, highlighted that continued demand reflected the strong trust customers place in the brand. Audi’s pre-owned car division, Audi Approved, saw a 32% growth, slightly slower than 2023’s 62%, but continued expanding with new facilities, including its largest pre-owned showroom in Northeast India (Guwahati) and a new facility in Mangalore, bringing the total to 26 nationwide.
Key Highlights for 2024:
- Total Retail Sales: 5,816 units (down 26.7% from 2023)
- Best Quarter: Q4 with 1,927 units (36% growth from Q3)
- Pre-Owned Car Growth: 32% (down from 62% in 2023)
- Network Expansion: 26 Audi Approved facilities (up from 25 in 2023)
- Milestone: 100,000 cumulative car sales
