BK has succeeded in engaging the public by investing more and more in thematic partnerships with well-known brands like Stranger Things and Aranhaverso. Burger King is now capitalising on the excitement by launching a themed combo based on the Barbie movie.
In addition to bringing a piece of Barbieland to Sao Paulo by converting a unit into Barbie’s House, the fast-food restaurant joined the list of companies who teamed up with Warner Bros. and Mattel to market their themed items inspired by the movie.
Avenida Presidente Juscelino Kubitschek, 1514, in So Paulo, is the restaurant that has been transformed into the residence of the most well-known doll in the world. Similar to how the Spider-Man edition took fans into the Spiderverse, the goal of this version is to take Barbie fans to a small area of Barbieland with instagrammable scenarios.
The iconic pink sauce, which was previously seen in the SpongeBob version, will be included in the Barbie-inspired Burger King combo. The Pink Burger, Ken’s Potato, and Barbie’s Shake are all included in the BK Barbie combo. The Pink Burger is a brioche bread with a slice of cheddar-flavored cheese, high beef, diced bacon, and smoked-flavored pink sauce. All packaged in a bag with a theme.
The combo will be available starting this Wednesday (12) in all BK sales channels, with pricing starting at R $36.90. The character-inspired milkshake costs R $21.90 and will be sold in retailers throughout the same time frame.
