Radico Khaitan Limited, a leading Indian manufacturer of Indian Made Foreign Liquor (IMFL), has achieved a significant milestone with its flagship brand, Magic Moments Vodka, surpassing 8 million cases in sales this year. This accomplishment reinforces Magic Moments’ position as India’s number one vodka brand and one of the fastest-growing vodka brands globally. The brand has shown remarkable growth, accelerating from 7.1 million cases last year to crossing the 8 million mark already this year. This sharp growth trajectory highlights its increasing dominance and deepening consumer connection across various markets.
Radico Khaitan embarked on its premiumisation journey in 2006 with the launch of Magic Moments Vodka. Since then, the company has strengthened its market position through product innovation, consumer-centric experiences, and a deep understanding of evolving taste preferences. Magic Moments is now India’s largest premium vodka brand, holding approximately 60% market share, and was ranked as the 6th largest vodka brand in the world last year. The brand continues to lead the Indian vodka market and has consistently climbed the global ranking ladder.
A significant driver of the brand’s recent momentum has been its innovative flavour portfolio, particularly the ‘Flavours of India’ range, which celebrates India’s iconic tastes through contemporary vodka expressions. The latest addition to this portfolio, Jamun SpicyMint, has been a runaway success since its launch, creating significant momentum among consumers and witnessing strong offtake across markets. Earlier variants such as Alphonso Mango and Thandaai, along with other flavours, have continued to receive strong consumer traction.
Abhishek Khaitan, Managing Director of Radico Khaitan, commented on the milestone: ‘Crossing the 8 million case mark is a proud milestone for Magic Moments. It indicates a defining shift in India’s evolving spirits landscape. While vodka accounts for over 20–25% of the global spirits market, in India, it remains under-indexed at less than 4%, presenting a significant headroom for growth. With a commanding 60% share of the Indian vodka market, we are strongly positioned to lead and shape this transformation.’
Magic Moments Vodka offers an extensive portfolio across Semi-Premium and Premium Vodka categories, including Magic Moments Remix, Verve, and Dazzle, along with a growing lineup of innovative flavours and experiences that resonate with evolving consumer preferences. From pioneering flavour-led innovations to engaging consumers through music, culture, and lifestyle platforms, the brand continues to strengthen its position among India’s young and aspirational consumers. With innovation-led growth and a steadily expanding consumer base, Radico Khaitan continues to redefine the vodka experience in India while steadily firming its presence on the global stage.
Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).