Easy Trip Planners Ltd, popularly known by its brand name EaseMyTrip, announced a significant move to expand its presence in the travel industry by acquiring a 51 percent stake in three prominent travel tech companies. In a regulatory filing on Monday, the company revealed its strategic plans to partner with Guideline Travels Holidays India Private Ltd, Dook Travels Private Ltd, and Tripshope Travel Technologies Private Ltd.
The proposed acquisition will be executed through the issuance of EaseMyTrip’s equity shares to the selling shareholders of the target companies on a preferential basis, solidifying the collaboration between the entities.
Guideline Travels Holidays India Private Ltd has earned an outstanding reputation in both B2C and B2B travel circuits. With a diverse product portfolio that includes international group tours, bespoke FIT ventures, fixed departures, and MICE movements, the company’s major business line lies in cruises, catering to a broad range of travel preferences.
Tripshope Travel Technologies Private Ltd, based in Kashmir, has emerged as a distinguished travel and leisure solution provider. The company offers an extensive array of travel products, ranging from flights and holidays to hotels, aiming to provide exceptional travel experiences at competitive prices. Its customer-centric approach has garnered a loyal clientele base.
Dook Travels Private Ltd is a well-established integrated travel management company, operating across CIS countries, Turkey, the UAE, and India. It has solidified its position as the largest DMC (Destination Management Company) for CIS countries, having served over 100,000 tourists in the past 8 years, reflecting its robust presence in the travel market.
Nishant Pitti, co-founder of EaseMyTrip, expressed enthusiasm about the partnership, stating, “These three companies have a strong track record and a wealth of experience in their respective areas. Together, with these remarkable travel companies, we extend and embrace a diverse spectrum of exceptional services catering to larger markets.”
As the travel industry steadily recovers from the impact of the pandemic, EaseMyTrip’s latest acquisitions are expected to further strengthen its market position and diversify its service offerings. The company continues to adapt and innovate to meet the evolving needs of travelers, cementing its position as a major player in India’s online travel sector.
Following the announcement, shares of Easy Trip Planners Ltd concluded at Rs 40.58 on the BSE, experiencing a marginal decline of 1.10 percent. The company remains optimistic about the potential growth opportunities that the acquisitions will bring to its business landscape.
