Marico Limited has announced the launch of its new Saffola Cold Pressed Oils range, marking its entry into the cold-pressed oils segment. With this move, the company aims to cater to India’s rising demand for nutrient-rich, heart-healthy cooking oils. The range includes both single seed and dual seed variants, offering a blend of taste and health benefits.
The dual seed cold pressed oils include Groundnut & Sesame and Groundnut & Safflower combinations, crafted to deliver a balanced fatty acid profile while maintaining rich flavor. The single seed options—100% Groundnut, 100% Sesame, and 100% Mustard—are aimed at preserving authentic seed taste and essential nutrients. All variants are cold-pressed at low temperatures to retain natural flavors, aroma, and nutritional value.
Ashish Gopal, CEO – India Core Business, Marico Limited, said, “With this thoughtful and differentiated offering, we aim to shape the cold pressed oils category while staying true to Saffola’s legacy of heart health.”
The products will be rolled out across India through quick commerce platforms, priced at Rs 356 for mustard, Rs 506 for groundnut, and Rs 719 for sesame (per litre).
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