Shares of Go Fashion (India) Limited traded in focus on Thursday after the company announced the commercial launch of its first-ever international store in Dubai. The store, located in Silicon Central Mall, marks Go Colors’ debut in the Middle East market through a strategic partnership with Dubai-based retail giant Apparel Group.
The expansion is part of Go Fashion’s broader ambition to strengthen its global footprint. According to the company’s press release filed with the stock exchanges, the new store will offer a curated selection of bottomwear products, including leggings, joggers, trousers, and more—targeting diverse customer segments across occasions from casual to workwear.
Commenting on the launch, Gautam Saraogi, ED & CEO of Go Fashion, stated that Dubai was chosen as the first international destination due to its diverse consumer base and strategic importance within the GCC. Apparel Group’s extensive retail network and operational expertise are expected to support Go Colors’ growth across the region.
As of 2024, Go Colors operates 750+ exclusive brand stores in India and is present in over 2,000 large format stores. This international foray comes at a time when the brand is increasingly focusing on affordability, inclusive sizing, and variety—offering over 50 bottomwear silhouettes in vibrant colors.
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