Glance, a leading consumer tech company, has unveiled Glance TV, a groundbreaking feature that transforms idle TV screens into dynamic, AI-powered smart surfaces. Launched in India in partnership with Airtel, Glance TV enhances the connected TV experience by delivering personalized, real-time content even when the TV is not actively in use.
Unlike traditional static screens, Glance TV keeps users engaged with live, trending content in categories like news, sports, entertainment, finance, and technology. It offers sports updates, weather widgets, and more, ensuring the screen remains informative and immersive at all times.
Currently available on over 1 million Airtel Xstream devices, Glance TV users engage for an average of 200 minutes per day. By June 2025, the platform aims to expand to 4 million devices across India and explore global markets.
With content from top publishers and real-time updates, Glance TV is set to redefine how connected TVs interact with users, providing a personalized, always-on entertainment hub.
