Embassy Developments Ltd. (NSE: EMBDL / BSE: 532832) has received approval from the Maharashtra Real Estate Regulatory Authority for Phase I of Embassy Serenity, its first residential project in Alibaug within the Mumbai Metropolitan Region (MMR). The approval marks the company’s formal entry into the fast-growing lifestyle and second-home housing segment, as demand continues to rise for premium homes near Mumbai.
Located in Thal Village, Alibaug, Embassy Serenity has been envisioned as a resort-style residential retreat that blends tranquility with seamless connectivity to Mumbai through upgraded road and ferry infrastructure. Often referred to as the ‘Hamptons of Mumbai’, Alibaug has evolved into a preferred second-home destination for affluent buyers seeking exclusivity, greenery and privacy away from the city’s bustle.
The overall development spans approximately 0.2 million sq. ft. of RERA carpet area and carries an estimated gross development value (GDV) of around ₹400 crore. Spread across a 7-acre land parcel, the approved phase will feature five G+5 towers comprising 52 spacious residences in duplex and simplex configurations. The company plans to launch the project this quarter, with possession targeted for 2030, subject to regulatory approvals and construction progress.
Designed as a nature-first development, Embassy Serenity allocates over 52% of the project area to open green spaces and incorporates a traffic-free podium to enhance pedestrian-friendly living. The architectural approach focuses on harmonising with the landscape rather than imposing on it, ensuring that the natural setting remains central to the project’s identity.
The development brings together globally acclaimed design partners, with Broadway Malyan leading the architectural vision and Coopers Hill curating the landscape design. Set against a lush hillside backdrop, the project features soft curvilinear forms, expansive open terraces and vertical design elements that create a seamless dialogue between contemporary architecture and the tropical environment. While the development is not beach-facing, its immersive forest setting is positioned as its defining luxury element.
A curated mix of lifestyle amenities has been planned to support both social engagement and relaxation. These include a clubhouse, a resort-style swimming pool with a poolside bar and café, tennis, padel and pickleball courts, along with thoughtfully designed indoor and outdoor spaces for private gatherings and community events.