Emami Limited has announced the acquisition of a majority stake in IncNut Digital Private Limited, the parent company of personalised beauty and skincare brands Vedix and SkinKraft, in a move aimed at strengthening its presence in the fast-growing digital beauty and personal care segment.
The company informed stock exchanges on May 7, 2026, that its Board of Directors approved the execution of a Share Subscription and Purchase Agreement (SSPA) to acquire a 60% stake in IncNut Digital on a fully diluted basis. Emami will invest up to Rs. 321 crore in cash for the transaction, which is expected to be completed within 30 days, subject to customary closing conditions.
Following the acquisition, IncNut Digital and its wholly owned subsidiary, IncNut Lifestyle Retail Private Limited, will become subsidiaries of Emami. The FMCG major also stated that it plans to acquire the remaining stake in IncNut Digital over the next four-and-a-half years in two tranches, with the valuation linked to future business performance.
IncNut Digital operates in the personalised beauty and personal care space through its flagship brands Vedix and SkinKraft, which offer customised skincare and haircare solutions. The acquisition is expected to help Emami expand its reach in digital-first and premium beauty categories as consumer demand for personalised wellness products continues to rise.
In its exchange filing, Emami said the transaction reinforces its presence across high-growth beauty and personal care segments and positions the company for the next phase of consumer demand.
IncNut Digital, incorporated in Telangana in 2011, reported consolidated turnover of Rs. 175.1 crore in FY2024-25, compared to Rs. 196.5 crore in FY2023-24 and Rs. 231.9 crore in FY2022-23.
Emami also clarified that the proposed acquisition does not qualify as a related party transaction and that none of its promoters, promoter group entities, or group companies have any interest in the target company.