Colgate-Palmolive (India) Limited, the leader in oral care, launched an exciting new range of MaxFresh toothpaste. This innovative line combines refreshing power with playful flavors and aesthetics, setting a new benchmark in oral hygiene.
For the first time, the MaxFresh range features heart-shaped cooling crystals, offering a visually captivating experience. Enhanced with the brand’s proprietary Ultrafreeze Technology, it promises up to 10X longer-lasting cooling and unmatched freshness, ensuring an invigorating start to your day.
Designed to resonate with modern consumers, the toothpaste is packaged in transparent tubes with vibrant colors, perfectly complementing its unique crystals. The range introduces two new flavors:
- Watermelon Blast: A fruity, refreshing watermelon infusion.
- Rainbow Fresh: A cool-menthol spearmint blend with colorful crystals inspired by rainbows.
Both flavors elevate the brushing experience, offering unparalleled freshness and fun.
Available nationwide, the new MaxFresh range can be purchased on leading e-commerce and quick-commerce platforms. Each 100g pack, priced at INR 169, combines vibrant packaging with a premium brushing experience.
