Colgate-Palmolive (India) Limited, a leader in oral care, has announced the launch of its transformative Oral Health Movement aimed at improving the oral health of millions of Indians. This AI-powered initiative, developed in partnership with Logy.AI, leverages technology to raise awareness and provide accessible dental care solutions to people across India.
The core of the initiative is an AI-enabled dental screening tool that allows users to receive an instant dental health report via WhatsApp. To use the service, participants simply scan a QR code on Colgate product packs, dial a number, or upload images of their mouths to receive a free screening. Available in nine Indian languages, this tool makes dental care accessible to a wide audience.
In collaboration with the Indian Dental Association (IDA), which has a network of 50,000 dentists, Colgate will offer free dentist consultations post-screening to ensure that users can take appropriate action based on their dental health report.
The Oral Health Movement is designed to address the urgent need for dental care awareness in India, where 90% of people suffer from oral health issues, and a significant portion of the population does not visit a dentist regularly. The campaign will also involve retail stores, educational institutions, housing societies, and corporates across multiple cities.
Prabha Narasimhan, Managing Director & CEO of Colgate-Palmolive (India) Limited, expressed, “Through our AI-powered Oral Health Movement, we are democratizing access to dental care and empowering millions of Indians to prioritize their oral health, improving their overall well-being.”
This initiative follows Colgate’s long-standing commitment to oral health education, with its flagship program, Colgate Bright Smiles, Bright Futures® (BSBF), having already reached over 180 million school children in India. The Oral Health Movement will build on this foundation, aiming to have a far-reaching impact on oral health awareness across the nation.
In addition to the dental screenings, Colgate has launched a mass media campaign on television and digital platforms to encourage people to take advantage of the screenings, backed by influencer partnerships and on-the-ground activations to further amplify the movement’s reach.
