Blue Star Limited has unveiled a comprehensive new range of room air conditioners for Summer 2026, featuring 125 models designed to cater to diverse customer needs in both residential and commercial segments. This launch aims to strengthen Blue Star’s presence in India’s cooling market, which is experiencing significant growth due to rising affluence, urbanisation, and climate changes.
The new portfolio includes a flagship premium range, ‘Iconia’, in an elegant Midnight Silver finish, alongside models with advanced features such as ‘Super Energy-Efficient ACs’, ‘Heavy-Duty ACs’, ‘Hot & Cold ACs’, and ‘ACs with Anti-Virus Technology’. These products comply with the latest Bureau of Energy Efficiency (BEE) standards effective from January 1, 2026.
Blue Star’s strategic expansion includes enhancing its manufacturing footprint to meet the rising demand, with a current production capacity of 1.4 million units, scalable to 1.8 million units. The company operates state-of-the-art facilities in Andhra Pradesh and Himachal Pradesh, integrating modern automation and digitalisation technologies.
Additionally, Blue Star continues to expand its distribution and service network across India, reaching 900 towns through over 10,000 retail outlets. The company also offers a comprehensive range of commercial refrigeration solutions, catering to various industries such as pharmaceuticals, food retail, and healthcare.
Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).