AU Small Finance Bank collabs with ICICI Prudential for life insurance solutions

AU Small Finance Bank, on Monday, announced a partnership ICICI Prudential Life Insurance Company to offer life insurance solutions.

AU Bank said the tie-up aims to deliver “paperless, secure, and hassle-free life insurance” to over 1.8 million customers through digital platforms across 700 banking touchpoints in 13 states and 2 Union territories.


“AU Bank has always worked with the core Dharma of ‘customer-centricity’. Expanding our bouquet of financial services and customer value proposition, we wanted to associate with an additional life insurance partner to add value to our existing range of products & services while helping our customers to plan for better financial security,” said Uttam Tibrewal, Executive Director, AU Bank.

Soon after the announcement, shares of AU Bank rose 0.50% to Rs 860.25 while ICICI Prudential Life Insurance Company fell 0.93% to Rs 496.20.

AU Bank is a scheduled commercial bank. As of September 2020, it has established operations across about 700 banking touchpoints serving 18 Lakh+ customers in 12 States & 2 Union Territories with a talent base of 16,700+ employees.

ICICI Prudential Life Insurance is promoted by ICICI Bank and Prudential Corporation Holdings. The company offers an array of products in the protection and savings category.