India’s iconic beauty and personal care brand, Dabur, has signed Unicommerce, India’s leading e-commerce enablement SaaS platform, to strengthen omnichannel operations for its retail brand NewU.
NewU offers a wide variety of cosmetics, skincare, hair care, grooming, and fragrance products from top national and international brands. With Unicommerce’s Uniware suite, NewU can now seamlessly integrate and automate orders across its website, online marketplaces, quick commerce platforms, and offline stores.
What does this mean for shoppers? A lot of convenience. Customers can now explore products online, check availability in real time, place orders through their preferred channel, and choose how they want their orders fulfilled—whether that’s home delivery or picking up from a nearby store.
This integration also supports NewU’s expanding retail footprint, which includes 120+ stores across 35+ cities, operated by H&B Stores Limited, a fully-owned Dabur subsidiary. With real-time inventory updates, Unicommerce ensures that stock levels are accurate, helping NewU avoid both stockouts and overstocking.
In short, this partnership is all about making shopping smoother, faster, and more reliable for every NewU customer, whether they’re browsing online or visiting a store.
