Thomas Cook (India) Limited, a leading omnichannel travel services provider, has signed a 24-month Memorandum of Understanding (MOU) with the Moscow Project Office for Tourism and Hospitality Development. The agreement, announced on January 31, 2025, aims to drive tourism from India to Moscow and foster long-term collaboration in the travel and hospitality sectors.
Key highlights of the partnership:
- The collaboration will focus on curating unique products tailored specifically for Indian travelers across leisure and business (MICE) segments.
- Thomas Cook India and SOTC Travel will work on destination knowledge development, consumer promotions, and training initiatives to strengthen tourism ties.
Statements from leadership:
Rajeev Kale, President & Country Head of Holidays, MICE, and Visa at Thomas Cook India, emphasized that the MOU aligns with the growing demand among Indian travelers for diverse cultural experiences. He highlighted that Moscow, with its rich architecture, gastronomy, and cultural heritage, offers immense potential for growth in the leisure and business travel markets.
Evgeny Kozlov, First Deputy Head of the Moscow City Tourism Committee, added that the partnership aims to position Moscow as a key travel destination for Indian tourists and business delegations. He mentioned plans for a spring familiarization trip for Thomas Cook India clients.
Strategic focus:
The partnership intends to expand travel from India’s major metros and Tier 2 and Tier 3 cities, leveraging Thomas Cook’s extensive network. The MOU will include initiatives to promote Moscow as a destination through trade shows, business events, and targeted marketing campaigns.
