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The long-standing controversy between Taylor Swift and Scooter Braun resurfaced in June 2025 after Braun addressed the drama publicly for the first time in years. Speaking on the Diary of a CEO podcast, Braun reflected on the 2019 acquisition of Big Machine Records, the label that originally owned the masters of Swift’s first six albums. At the time, Braun believed the deal would be a creative and mutually beneficial opportunity to collaborate with the label’s artists. However, things took a dramatic turn when Swift publicly condemned the purchase, accusing Braun of exploiting her work without consent and expressing deep personal betrayal.
Braun described Swift’s public reaction—initially shared in a scathing Tumblr post—as “shocking” and “deeply unfair,” insisting he was blindsided by her emotional response. He also admitted he had a sense that Swift disliked him due to his close professional relationships with Kanye West and Justin Bieber, both of whom had tumultuous histories with the pop star. Braun emphasized that he never intended for the situation to spiral into a public feud and suggested that much of the controversy stemmed from personal misunderstandings rather than malicious intent.
In a decisive turn of events, Taylor Swift reclaimed control of her early music in May 2025 by purchasing the masters of her first six albums from Shamrock Capital, the firm that had acquired them from Braun’s Ithaca Holdings in 2020. Swift shared the news on Tumblr, celebrating what she called her “greatest dream come true”—finally owning her work on albums like Taylor Swift, Fearless, Speak Now, Red, 1989, and Reputation. The move marked the end of a painful chapter in her career and underscored her commitment to artist rights and creative autonomy.
Meanwhile, Swift’s personal life has also come under renewed scrutiny. Reports suggest she and NFL star Travis Kelce are experiencing tension in their relationship. Sources indicate Swift has been feeling increasingly frustrated with Kelce’s disciplined lifestyle, particularly his strict sleep schedule tied to offseason training. The early nights conflict with Swift’s more fast-paced, glamorous schedule, especially as she continues her global tour and promotes new music. Though neither party has commented publicly, speculation continues about whether their high-profile romance can withstand the pressure of such differing lifestyles.