Google has officially opened pre orders for its new Fitbit Air smartwatch lineup, with the standard model starting at $99.99 and the Fitbit Air Special Edition priced at $129.99.
The company confirmed that the Fitbit Air Special Edition will begin arriving in US stores on May 26. The wearable device is designed to work with both Android and iOS devices, expanding compatibility across smartphone users.
The launch highlights Google’s continued push into the wearable technology market as competition intensifies in the budget fitness tracker and smartwatch segment.
Fitbit Air starts at $99.99 with Android and iOS support
The standard Fitbit Air model is now available for pre order at a starting price of $99.99.
Google stated that the device supports both Android and Apple iOS ecosystems, allowing users across platforms to access fitness tracking, health monitoring, and smart features without being locked into a single operating system.
The cross platform support could help Google expand Fitbit’s reach among iPhone users, an area traditionally dominated by the Apple Watch ecosystem.
Fitbit Air Special Edition to hit US stores on May 26
Alongside the standard version, Google also introduced the Fitbit Air Special Edition priced at $129.99.
The premium edition is expected to include exclusive styling, upgraded materials, or added software features compared to the base model.
The company confirmed that retail availability in the United States will begin on May 26 following the pre order launch.
Google expands wearable market strategy with Fitbit lineup
The Fitbit Air launch comes as global demand for affordable wearable devices continues to grow.
Technology companies are increasingly focusing on health tracking, sleep monitoring, fitness data, and AI powered wellness features to attract consumers looking for lower priced alternatives to premium smartwatches.
Google’s latest Fitbit launch also signals its ongoing commitment to strengthening its hardware ecosystem and competing more aggressively in the wearable tech market.